What is Content Marketing?

What is Content Marketing?

In reality, there are too many forms of content marketing for a single post. Instead, this post provides an overview of the some opportunities for content marketing. Kind of my short list of tactics and some thoughts along with them.

MARKETING TIPS FOR NON PROFITS

MARKETING TIPS FOR NON PROFITS

Having worked both in-house and as a consultant for many non-profits gave me a deeper understanding of their unique needs. This post shares some marketing tips to improve your outreach strategies across print, the web, and video. 

 

SEO: Past, Present, Future

SEO: Past, Present, Future

Technology completely changed the marketing landscape by providing user analytics across devices: desktop, laptop, mobile, wearable, etc. All this new information helps target specific messages and experiences for different users. 

This post explores some basic rules for keeping up with SEO. After all, the digital trend of "googling" anything will only keep growing and morphing with technology.

THE TRUE COSTS OF BUILDING A WEBSITE

THE TRUE COSTS OF BUILDING A WEBSITE

What are the costs of building and maintaining a website? It really depends on the scale and services the website provides. Nowadays, almost anyone can click or tap a few links to create their own free basic website. The challenge is creating a user-friendly experience for audiences to virtually interact with the brand.

From static brochure-like websites, to complex event registration portals and content management systems, this post some considerations upon taking a web design project.

What is Integrated Marketing Communications (IMC)?

What is Integrated Marketing Communications (IMC)?

This post explores the evolving marketing and communications landscape from an Integrated Marketing Communications (IMC) perspective. In essence, IMC is the coordination and synchronization of all internal and external communication efforts, with an emphasis on the quality of all verbal/visual communications.